SLP 2 HRM - 403 CULTURAL TRAINING FOR EXPATRIATES OR DO I KISS THE Essay

SLP 2 HRM - 403 CULTURAL TRAINING FOR EXPATRIATES OR DO I KISS THE MINISTER OF COMMERCE, BOW OR SHAKE HER HAND - Essay Example Coca Cola Company has the mandate to train their employees on the culture of communication on their clients so as to propagate the profitability of the company. Normally, most Indians prefer to communicate bad news in an indirect manner. (Rao, 2009) If not keenly scruitinizes, their yes could imply no and vice versa. This is especially true when communicating with a superior or with a client. Expats unfamiliar with indirect communication will often misunderstand their Indian counterparts by failing to read between the lines. The company has endeavored in providing quality information to meet the customer’s needs. Asking open-ended questions, inquiring into the potential problems of a proposal, and actively listening for subtle clues are a few tactics which go a long way in avoiding miscommunication. (Rosi, 2010) Coca Cola Company is a structured company that has different levels of management ranging from the top which has the directors and the C.E.O, the middle level consisting of the H.O.D and the lower level which constitutes of the workers. The company has power distance which involves 13 levels to the production workers. This formal structure has made the workers not to have that close relationship with the top level management. Most of the top managers are much respected. The company has conducted trainings in relation with the Indian culture on how to relate with each other so as to enhance harmony and relationships. This training is an important asset to the company for it enhances the relationship with the customers and therefore the profitability of the company increases. (Anonymous, 2009) The coca cola company is a global company and their policies on employees’ relationship have been harmonized despite the many cultural diversity. However the issue of employees’ relationship is determined by the country. Since the employees of India have a believe in future orientation the company

What is a modern American woman Essay Example | Topics and Well Written Essays - 750 words

What is a modern American woman - Essay Example American woman today desires to make improvements in her life as indicated by the female character Lain Wigand in The Insider. The character brings out the concepts of being independent, open minded, supportive and intelligence. Independent is state by which one gets the ability to make decision without influence from any person. Women in the modern America want to deal with issues affecting their lives without influence from other people. Most of the women in the books mentioned are depicted as independent people. For instance, Liane made her own decision to stay in marriage with Wigand (Lowell 85). She stayed with her husband during difficulty and she did not care what her parents or other people might say about the marriage. When problems accumulated, and she could not withstand, she made up her mind to quit the marriage. Her husband had gone to testify in a court of law (Henrik 36). The husband does not influence her to continue staying in the marriage when she thought it was not right to continue staying in that marriage. Wigand’s daughter also represents the characteristics of the American woman today. When she learns of some footsteps during the night, she informs her father immediately. This indicates that she decides independently on what to do without consulting. She understands that to inform her father is the right step to take when there are unusual events that are taking place at home. A supportive person is one who offers necessary help to the needy. For example, people suffering from Aids need much help from their family members since most of them cannot handle all duties. The family members who offer this kind of help are supportive (Lowell 86). Lain Wigand In The Insider partly fits and partly fails to fit in the modern American women. When the children suffer from asthma, she supports them

Masafi staregic marketing pan Essay Example | Topics and Well Written Essays - 4000 words

Masafi staregic marketing pan - Essay Example 8 Core Competencies 8 Future Industry Analysis 8 Market Analysis 9 Perceived Customer Value 9 Customer Analysis 10 Segmentation 10 Targeting 11 Positioning 11 Marketing Strategy 13 Service Marketing: 7Ps Framework 14 Brand Strategy 18 Final Budget 20 Recommendations 21 Appendices 25 Executive Summary The study will propose a marketing plan for Masafi’s mineral water. The project will start with the mission and vision of the organisation. Following these, the study will provide a brief history of Masafi. A PLC and BCG matrix has been implemented for the purpose of the study. Then a market analysis has been conducted in order to understand the customer value and current customer trend. Then the study will provide a marketing plan including overview of the industry, key competitors, STP analysis and Marketing Mix. Finally, the study will provide recommendation plans basis on the critical issues. Background Analysis Masafi is a growing FMCG company in the Gulf and Middle East regi on headquartered in Dubai. The organisation used to manufacture and distribute mineral water and other food products (Masafi, 2013a). Here the project will conduct a marketing audit for the mineral water and will propose a new marketing plan for the products. ... Product diversification and business expansion in different global markets. Retention of long-term leadership within the mineral water industry. Expansion of brand portfolio and provision of social and health services for the global community. Vision The vision statement of Masafi is â€Å"Premium Products for Enhanced life†. Organisational Setup Masafi was founded in the year 1976. Masafi has been able to enter the domestic market with an estimated start-up capital of 5.5 million US dollar. In the year 2007, Masafi earned revenue of 40.2 million US dollars. Masafi has joint ventures with several international companies. For example, the organisation has joint ventured with UAE based organisation Khadamat facilities in order to recycle the plastics that are used for packaging (Carter and Dunston, 2006, p.161). Product Portfolio Analysis The product portfolio analysis will determine the key product lines of Masafi in terms of Market share, PLC and BCG Matrix. Sales or Profit In the year 2002, Masafi managed to increase its growth by 8%. At that point of time, the economic situation was not favourable for mineral water industry. However, the organisation managed to sell more than 3.6 million litres of mineral water bottles in that specific year. Several experts at that point of time expected that the organisation would avail a significant growth during the next 10 years. In the year 2012, the organisation increased its growth by 6% comparing to the last year. In terms of market share and profit, the key products of Masafi are mineral water bottles and facial tissues. Product Life Cycle Masafi’s mineral water has a short life cycle. From the starting years, the organisation has introduced mineral water of various flavours. The

Is the work performance of registered nurses who are actively engaged Research Proposal

Is the work performance of registered nurses who are actively engaged in the leading and managing of their techs (certified nurses assistant) better than those nurses who are partially involved - Research Proposal Example ing and leading other nurses in their role of taking care of patients, and other activities of importance that the institution might be engaged in; and controlling all activities of the nurses including evaluation of their performance in the nursing work as well as performance in departmental subunits. Staffing, as one of the roles of the nursing managers, includes the acquisition of staff on full time and/or part time nursing assistants who act as the ‘eyes and ears of the registered nurses/ nurse managers’. The health institutions can decide to take on board a nurse manager to take on the role of taking charge of the full time nursing assistants and have another taking charge of the part time nursing assistants. At the same time, a nurse manager might be in charge of both the full time and the part time nursing assistants. In both cases, dealing with either category of the nursing assistants has its own challenges which must be tackled differently. This business resear ch report will undertake to explain the differences in the management and performance skills for nurse managers dealing with the full time nursing assistants and those dealing with the part time nursing assistants. The areas that will be addressed by this business report include areas where nursing management is needed; the skills needed for the profession; the differences in management that results from nursing managers taking on either part time or fulltime assistant nurses; the differences in skills required in dealing with either part time or fulltime nursing assistants; and the nature of work performed by the nursing managers. The results yielded by the study conducted included; the existence of differences in management roles as well as skills in managing fulltime and part time nursing assistants; the vast health related field in which the nursing management career has importance and is utilized; and the critical worked performed by the nurse managers which resonates around ad ministration

Values and Personality Reflection Paper Essay Example | Topics and Well Written Essays - 750 words

Values and Personality Reflection Paper - Essay Example Every day we do in our life requires funding that life would be unimaginable without it. To ensure that there is enough funding to be able to do the things I would like to do, a trust fund would be nice source of fund. And to sustain my everyday expenditures such as eating out, buying school supplies and other things, it would be very convenient to have a worry free charge. Trust fund without the means to spend it through a convenient charge would be pointless so a charge card should come with the trust fund. Finally, it is very important for me to have my own big house not only as a means of shelter but also to call it my home. These values made me strive to study harder to be able to get a good education. My parents were instrumental in the formation of these values by stressing that without a good education, I will not even have a chance of having financial stability because the world is based on knowledge and skills. These values will affect me in choosing a major in college or a career by ensuring that the course I will take must teach financial know how and that the career I will have must earn well to afford financial security. I took the ESTJ personality test to have an objective hypothesis on my personality type. My hypothesis on my personality type is that I am an Introvert-Sensor-Feeler-Judger. It means that I tend to be reflective, reserved and private. I draw my energy from my own thoughts and the time I spend alone and do not need people around me all the time. It also says I live for the present and rely on facts and handle practical matters pretty well which I think is very accurate assessment of me. I am also a feeler which is basically sensitive to the feelings of other people which I am. I am also a judger who prefer a lifestyle that decisive, planned and orderly. This personality type reflects well in my interaction with people as I am very considerate with

Community Development & Social Work Assignment Example | Topics and Well Written Essays - 3750 words

Community Development & Social Work - Assignment Example This essay highlights that one of the principles of social work is treating people with respect and dignity. Intimidation must not form part of social work and cultural differences should be duly recognised. Protection from harm and fair share in resources must be promoted. Any form of discrimination must not be practised; options must be made available; and obstacles must be lessened. In social work, the needs of others must be prioritised and social workers must make use of their skills and abilities in resolving conflicts among the members of the community. Trust and confidence in the exercise of duties must be practised and people should be given the highest quality of service. As the paper declares community development is centered on the values of social justice, self determination, working and learning together, sustainable communities, participation and reflective practise. Some underlying principles that strengthen social justice are showing respect for individuals’ civic and human rights; being sensitive to cultural diversities, differences in beliefs and ideologies; promoting equal career opportunities; and discouraging discrimination. Self-determination can be shown by identifying first and foremost, the root of the problem currently experienced by the community. Developing a sustainable community is one of the goals of a community development worker. The right of the community must be fully respected by community workers in deciding what is beneficial for them. ... Making people aware of the alternatives available and conferring with them about the repercussions and other concerns related to the wide variety of possible choices given; upholding the right perspective that other communities should not be regarded as inferior; and properly addressing clashes within the community are also some ways of exhibiting self-determination (Ontario Healthy Communities Coalition 2011). Another principle essential for the development of a community is the value of working and learning together. This principle can be promoted by establishing that collaborative working is better and more efficient than doing tasks individually. This entails a shorter period of time and less effort for the task to be done, encouraging people to contribute for the welfare of the whole community and urging them to work as one. Moreover, this assures people that all views or suggestions are considered and making them feel that they are essential members of the community, and lastly by trying to build up a culture of knowledgeable and responsible decision makers (Ontario Healthy Communities Coalition 2011). Developing a sustainable community is one of the goals of a community development worker. This can be made by encouraging self-sufficiency among the members of the community, developing the abilities of the people to be productive citizens; upholding the value of independency; learning from past mistakes and by using few resources from the environment while generating less waste and pollution (Ontario Healthy Communities Coalition 2011). The right of the community must be fully respected by community workers in deciding what is beneficial for them. The needs of the community, the

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay †¢ In 2006, the US based Starbucks Coffee Company, with over 11,000 stores in 36 countries was the No. 1 specialty coffee company in the world. †¢ Every week over 40 million customers visited Starbucks coffeehouses. †¢ After phenomenal success in the US, and revolutionizing specialty coffee culture, Starbucks undertook international expansion and popularized its specialty coffee worldwide. †¢ In the 1990s, Starbucks concentrated its expansion efforts mainly in Asia. The initial pages of the case delineate the origin and growth of Starbucks as a company and a super brand and the strategies adopted by it. †¢ In 2002, Starbucks announced that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. †¢ In 2003, there was news again that Starbucks was reviving its plans to enter India. †¢ In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not crystallize on an appropriate partner for its entry. †¢ In mid 2006, Starbucks announced that they were all set to offer the ‘Starbucks experience’ to Indians in the next 18 months. II. STRATEGIC POSTURE 1. MISSION. †¢ To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. †¢ Expansion to Asia market 2. OBJECTIVES †¢ â€Å"We are looking forward to offering the finest coffee in the world, handcrafted beverages, and the unique starbucks experience† †¢ Our Coffee – â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. † †¢ Our Partners – â€Å"We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. † †¢ Our Customers – â€Å"When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. † †¢ Our Stores – â€Å"When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. † †¢ Our Neighborhood – â€Å"Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. † †¢ Our Shareholders – â€Å"We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive. † 3. STRATEGIES †¢ International expand through joint ventures, licenses or by company own operation †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market 4. POLICIES †¢ India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment †¢ Indian government permitted Foreign Direct Investment (FDI) up to 51% in retail trade of single-brand products with prior government approval. III. STRATEGIC MANAGERS a. BOARD OF DIRECTORS |Howard Schultz |William (Bill) Bradley | |Starbucks |Allen Company LLC | |founder, chairman, president and chief executive officer |managing director | |Robert M. Gates |Mellody Hobson | |former Secretary of Defense |Ariel Investments, LLC | | |president | |Kevin Johnson |Olden Lee | |Juniper Networks, Inc. |PepsiCo, Inc. | |chief executive officer |retired executive | |Joshua Cooper Ramo |James Shennan, Jr. | |Kissinger Associates |Trinity Ventures | |vice chairman |general partner emeritus | |Clara Shih |Javier Teruel | |Hearsay Labs, Inc. |Colgate Palmolive Company | |chief executive officer |retired vice chairman | |Myron Ullman, III |Craig Weatherup | |J. C. Penney Company, Inc. |Pepsi-Cola Company | |retired chairman and chief executive officer |retired chief executive officer | b. TOP MANAGEMENT Starbucks is realigning its top management to help drive its international growth, continued to strengthen Starbucks top management team, hiring people with extensive experience in managing and expanding retail chains. IV. 6F – 7S 6 FORCES 1. Customer bargaining power: The customer bargaining power of starbuck is actually low. It is because Starbucks able to satisfy the needs of the customers by providing various type of coffee and beverages. In other hand, Starbucks also fitting in with the beverages and food from each countries they are expand to, so that they dont have any problem in fulfilling the demand of the customers. 2. Supplier bargaining power: Starbucks get their coffee from South America and Indonesia mostly as their main supplier. Based on that the supplier bargaining power is also low since Starbucks demanding their own standard fof the high quality coffee and also another term that they set in order to sustain their products quality. 3. Other Stakeholder: The other stakeholder for Starbucks is basically come fro mthe government and the other social community. The government is only giving the regulation about the coffee shop, while the other hand social community mostly protest against starbucks about their products with high sugar and fat that can caused obesity and diabetes. But, the other stakeholder bargainig power is still low over Starbucks. 4. Substitute: The substitute for coffee as starbucks mostly offer as their own core products is low. It is because coffee is still favorable in some countries even though some parts in Asia prefer tea as their beverages, but Starbucks also could comply with it and keep growing and get profit from their coffee products. 5. New Entrants : For the new entrants for the same business area for starbucks is low. It is because some of the new entrants mostly can not compete with starbucks and mostly with small market share and retails. 6. Competitors between firms : As the competitors between firms for Starbucks is medium. The competitors is based on the India market. India has several coffee shop that provides the same services and products. Even though like that, Starbucks still get the upper hand on the situation, and for the American competitors, Starbucks has acquired some of their competitors, so that it wont affecting Starbucks. 7S analysis 1. Systems: Starbucks has their own system in servicing the customers. The system is the store is established closed to each otehr in a cluster of crowded places. Each of the stores will have the baristas (coffee maker) which are professional. The baristas will serve the customers. Beside that, Starbucks also prefer a non smoking area retail and not allowing the staff to use a high fragrance in order not to distrub the coffee aroma. 2. Style: The style of Starbucks is providing the coffee based on the italian style. They intent to make the coffee shop of Starbucks as the second home for the executive and also the other customers of their target market. They make the theme of the coffee shop as comfortable as in home with wooden decoration, opera and jazz musical which offer relaxing atmosphere. 3. Staff: As for the staff of Starbucks, it consists of 10,000 people that are spreading over 11,000 stores in 26 countries and it keeps growing from time to time as Starbucks are expanding their business to Asia. 4. Strategies: For the strategies of Starbucks. At first they open the retail of their shops in a cluster of a crowded and strategic places. This is for making a high barrier over the new entrants or competitors. Another thing that Starbucks also use the strategies of their theme that are different from the other coffee shop which is more like second home rather than juz for drink n go coffee shop. 5. Skill: Skills of Starbucks staf is on their baristas which is the professional coffee maker with talented and skillful ability in brewing the coffee. The baristas could make not only the plain coffee but also combining the art of design in the coffee they made as the decoration in order to make more prestige and value on their product. 6. Structure: Starbucks is lead by CEO and each or region also have their CEO that will responsible to the Starbucks in America. Beside that they also have the staff and baristas 7. Shared Value: The shared value of Starbucks is not to server and handle the coffee properly but also how to impart to customer, our passions for our products. Beside that the shared value of Starbucks is treating the customers very welll with the atmosphere of the shop so that they will feel like in second home situation. V. EXTERNAL ENVIRONMENT EFAS |External strategic factors |weight |rating |weight score | |OPPORTUNITY | |Expand the markets |0. 09 |4 |0. 36 | |To position Starbucks as a leader in a new industry, and in a sense, |0. 09 |4 |0. 36 | |educate a market about the quality of coffee, the experience and the | | | | |idea of Starbucks | | | | |India was ranked as the fourth largest economy in the world terms |0. 07 |5 |0. 35 | |purchasing power parity and tenth most industrialized country in the | | | | |world. | | | | | The middle class were increased in India |0. 1 |4 |0. 4 | |Drank coffee as a fashion statement |0. 07 |3 |0. 21 | | Growing interest in western consumer brand and luxury products |0. 06 |3 |0. 18 | |THREAT | | | |High competition |0. 1 |4 |0. 4 | |By 2002, Starbucks incurred huge losses in its Japanese operations |0. 06 |3 |0. 18 | |Another significant challenge that Starbucks could face was the |0. 05 |3 |0. 15 | |increasing rate of obesity in India | | | | |High rate of rent and cost labor |0. 06 |3 |0. 18 | | Asian people is tea drinkers |0. 07 |4 |0. 28 | |Included inadequate infrastructure, beraucracy, regulatory and foreign |0. 09 |4 |0. 36 | |investment control | | | | |Different culture, religion and regions |0. 09 |4 |0. 36 | |Total score |1 | |3. 77 |. Based on EFAS- IFAS analysis we thought that Starbuck should be on a growth strategy. Starbucks need to expansion to the Indian market and catch the opportunity by serving costumer needs because starbucks will be able to satisfy the desire for their coffee experience and build lot of stores to create brand awareness. Improve the network through creating joint venture with a lot of company in many specialties, like Maxim’s caterer, Beijing Mei Da Coffe Co. Ltd and Tata, and increasing quality and services. Using vertical growth in order to keep and improve its competitive position, control over scarce resource and guarantee quality. A. NATURAL ENVIRONMENT Starbucks has soil, water, pest, waste and energy management B. SOCIETAL ENVIRONMENT Politic India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment Economic Many different prices High rent and cost of labor in Japan By 2005, China contributed to little less than 10 % of the global sales of Starbucks and by 2008, Starbuck expected to derive 20 % of its revenue from Chinese locations Social culture High quality of service and customer satisfaction. In Italy, the decor of the store and the menu were covered based on feedback from customers Its employees were required to refrain from using strong perfumes that could adversely the aroma of its coffee Starbucks has forest and biodiversity conservation to workers welfare, living conditions, health, safety, etc In 2005, Starbucks announces plans to donate funds and supplies to the Hurricane Katrina relief effort Technology In 2004, XM Satelite Radio and Starbucks announced the debut the Starbucks â€Å"Hear Music† channel on XM Radio Environmental Starbucks has soil, water, pest, waste and energy management Legal. Starbucks licensed Marriot and Aramark to open Starbucks outlets Starbucks maintained a non smoking policy at all its outlets worldwide VI. INTERNAL ENVIRONMENT IFAS |Internal strategic factors |weight |rating |weight score | |STRENGTH | |The world’s No. 1 specialty coffee retailer |0. 1 |5 |0. 5 | |Has high quality of coffee |0. 2 |5 |1 | |Starbucks became the majority owner of its operations in Southern China |0. 08 |3 |0. 24 | |Has unique concept and atmosphere to create a new coffee experience |0. 1 |4 |0. 4 | |Has strict quality control worldwide so the taste remains the same |0. 11 |5 |0. 55 | |WEAKNESS | |Too many market |0. 08 |3 |0. 24 | |Starbucks was opening stores too close each |0. 1 |3 |0. 3 | |The no smoking policy made many competitors took advantage and included an |0. 15 |4 |0. 6 | |elaborate food menu with coffee and had separate smoking areas | | | | |Didn’t have own roasting in Japan |0. 08 |3 |0. 24 | |Total score |1 | |4. 07 | A. CORPORATE STRUCTURE Divisional structure B. CORPORATE CULTURE †¢ Commitment to quality †¢ Teach baristas not only to handle coffee properly, but also how to impart to customers our passion for our products. †¢ Opposed the concept of franchising †¢ Word of mouth promotion C. CORPORATE RESOURCES 1. Marketing: †¢ Expand the business to grow their market share in regional and global section †¢ Positioning in premium market. †¢ Extent product line portfolio. †¢ Promotional activities to create brand awareness and introducing Coffe with high quality 2. Finance: †¢ Creating strategic alliances by joint venture. †¢ Reduce the price but not below the competition level †¢ Making acquisition with some big companies 3. Operation †¢ Managing supply lines †¢ Creating more efficience resources 4. Research and Development. †¢ Developmnet of RD to create more innovative and unique products (food and beverags) 5. Human Resources †¢ Maintaining the baristas to serve the coffee without losing the quality of service. VII. ANALYSIS OF STRATEGIC FACTORS A. SITUATIONAL ANALYSIS |STRENGTH | |The world’s No. 1 specialty coffee retailer | |Has high quality of coffee | |Starbucks became the majority owner of its operations in Southern China | |Has unique concept and atmosphere to create a new coffee experience | |Has strict quality control worldwide so the taste remains the same | |WEAKNESS | |Too many market | |Starbucks was opening stores too close each other. | |The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate | |smoking areas | |Didn’t have own roasting in Japan | |OPPORTUNITY | |Expand the markets | |To position Starbucks as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the | |experience and the idea of Starbucks | |India was ranked as the fourth largest economy in the world terms purchasing power parity and tenth most industrialized | |country in the world. | |The middle class is increase in India | |Drank coffee as a fashion statement | |Growing interest in western consumer brand and luxury products | |THREAT | |High competition | |By 2002, Starbucks incurred huge losses in its Japanese operations | |Another significant challenge that Starbucks could face was the increasing rate of obesity in India | |High rate of rent and cost labor | |Asian people is tea drinkers | |Included inadequate infrastructure, beraucracy, regulatory and foreign investment control | |Different culture, religion and regions | SFAS. | | | | |duration | |Strategic Factors |weight |rating |weight score |short |intermediate |long | |S5 Has strict quality control |0. 12 |4 |0. 48 | | |X | |worldwide so the taste remains the | | | | | | | |same | | | | | | | |W2 Starbuck was opening store too |0. 1 |3 |0. 3 |X |X | | |close each other | | | | | | | |W3 The no smoking policy made |0. 13 |3 |0. 39 |X |X | | |many competitors took advantage and| | | | | | | |included an elaborate food menu | | | | | | | |with coffee and had separate | | | | | | | |smoking areas | | | | | | | |O2 To position Starbucks as a |0. 13 |4 |0. 52 | | |X | |leader in a new industry, and in a | | | | | | | |sense, educate a market about the | | | | | | | |quality of coffee, the experience | | | | | | | |and the idea of Starbucks | | | | | | | |O4 The middle class were increased|0. 1 |3 |0. 3 | |X |X | |in India | | | | | | | |T4 Asian people is tea drinkers |0. 14 |4 |0. 56 |X |X | | |T5 Included inadequate |0. 14 |4 |0. 56 |X |X | | |infrastructure, beraucracy, | | | | | | | |regulatory and foreign investment | | | | | | | |control | | | | | | | |total score |1 | |3. 81 | | | | Based on the SFAS table that have been created there are some strategic strong point from Starbucks such as they have a famous brand image with high quality of coffee with strict quality control. As for the weakness, they are opening store too close each other so it will make a strict competition between starbucks itself and make â€Å"self cannibalization†. Another weekness starbuck has The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate smoking areas. Whereas that market are potential to gain profit. Based on BMJ (British Medical Journal) 154 million men and 41 million women in India are smokers. Based from the Strengths and Weaknesses that Starbucks have, there also Opportunities that Starbucks position as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the experience and the idea of Starbucks. Second opportunities Starbuck has is the middle class are increasing in India and was estimated at around 250 million and was growing in double digits in urban and second tier cities. For the Threats that Starbuck might encounter if they want to expand in India Market are Asian people especially Indian are tea drinker and Included inadequate infrastructure, bureaucracy, regulatory and foreign investment control TOWS ANALYSIS | Internal factor |Strenghts |Weakness | | |The world’s No. 1 specialty coffee |Too many market | | |retailer |Starbucks was opening stores too close | | |Has high quality of coffee |each | | |Has unique concept and atmosphere to |The no smoking policy made many | | |create a new coffee experience |competitors took advantage and included an| | |Has strict quality control worldwide |elaborate food menu with coffee and had | | |so the taste remains the same |separate smoking areas | | | |Didn’t have own roasting in Japan | | | | | | | | | |Eksternal factor | | |. Opportunity |S-O strategy |W-O strategy | |Expand the markets |Creating Joint Venture with other |Develop niche product | |To position Starbucks as a leader in a new |company in many specialities |Maintaining the quality of product and | |industry, and in a sense, educate a market |Building critical relationship to |excellent services | |about the quality of coffee, the experience |gaining additional market knowledge |Separated room for smokers and elaborated | |and the idea of Starbucks |with government |food menu | |India was ranked as the fourth largest |. Consistency on service and product | | |economy in the world terms purchasing power |Postioning in Premium market | | |parity and tenth most industrialized country| | | |in the world. | | | |The middle class were increased in India | | | |Drank coffee as a fashion statement | | | |Growing interest in western consumer brand | | | |and luxury products | | | |Threat |S-T Strategy |W-T strategy | |High competition |Extend their product line portfolio |Promotional activities to create brand | |. By 2002, Starbucks incurred huge losses in | |awareness and introducing Coffe with high | |its Japanese operations | |quality | |Another significant challenge that Starbucks| |Reduce the price but not below the | |could face was the increasing rate of | |competition level | |obesity in India | |Match the coffee shop with the culture, | |High rate of rent and cost labor | |like they offer special Indian tea | |Asian people is tea drinkers | | | |Included inadequate infrastructure, | | | |bureaucracy, regulatory and foreign | | | |investment control | | | |Different culture, religion and regions | | |. †¢ Creating Joint Venture with other company in many specialities †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market †¢ Develop niche product †¢ Maintaining the quality of product and excellent services †¢ Separated room for smokers and elaborated food menu †¢ Extend their product line portfolio †¢ Promotional activities to create brand awareness and introducing Coffe with high quality †¢ Reduce the price but not below the competition level. |